Mobile Marketing Australia

www.mmobilemarketing.com Mobile Marketing statistics in a nutshell 1) Mobile subscribers are growing rapidly. There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). No other media channel offers anything like this reach. 2) Handset figures show strong growth in smartphone sales (Gartner), which will be 50 percent of all mobile phones by 2012 (Schwartz). This means a richer mobile Web experience for mobile users. 3) More and more phones now support 3G and even faster networks based on High Speed Packet Access - HSPA (IE Market Research). That means faster downloads. 4) Meanwhile 60 percent of the world's population is now covered by a next-generation High Speed Packet Access mobile network (3G). That means better access to high-speed downloads. 5) Mobile data is expected to balloon: a) revenue-wise, analysts expect data to be bigger than voice by 2011 (Pyramid Research); b) volume-wise, as mobile Internet users will be sending and receiving more data in one month than in the whole of 2008 (ABI Research). 6) No matter how bad the world recession has been, revenues from mobile services (eg. those useful value-added services offered to customers by operators) will continue to increase (ABI Research). 7) As the mobile Web matures, so brand expenditure on mobile advertising was bigger than spending on SMS marketing in 2009, then is predicted to quadruple by 2014 (Juniper Research). Visit our website: www.mmobilemarketing.com for more information

Author: mmobilemarketing
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